Loading Dopamine in a Cart: When Want Disguises Itself as Need
In this long form, I reflect on the constant chase, the unsettling void that comes after, and the desirable vs. undesirable chase. The prospect of something is more desirable than the thing itself. Because there is an underlying chase that hums inaudibly inside of us and makes us sway to its tunes. Online shopping keeps you motivated till the time retail fatigue doesn’t hit you. And for me, retail therapy becomes retail fatigue in no time. My window shuts off very early. I hit gold on the very first page most of the times. And then comes the act of waiting, which is driven with excitement. It is like all elements of the universe conspiring together to make the product fall into your lap. The domino spirals into action from processing and dispatching to delivery. Like usual, that day too I got what I wanted in the first click. Right when I was adding the sparkling accessory to my shopping cart, I had an epiphany. “Do I really need this?” A question that is not part of a shop...